Unique Prime Headlines The Secret Sauce Business Weekend: Mapping Global Opportunities for Isan Entrepreneurs

Jan 27
2 min read

KHON KAEN - As the Main Sponsor of The Secret Sauce Business Weekend 2025, The Unique Prime Consultant Singapore was honored to stand at the forefront of empowering regional entrepreneurs in Khon Kaen, Thailand.

This event was a powerful convergence of ideas, where our CEO, Ms. Tanaporn Yowa (Giig), took the main stage to deliver the keynote address: “Global Opportunity Map: Targeting Export and Investment in 2025 (เปิดแผนที่คว้าโอกาส พาอีสานบุกตลาดโลก).”

Unlocking Global Markets Ms. Tanaporn shared a comprehensive roadmap for Thai businesses especially those from the Isan region to expand internationally. Her session provided actionable solutions, including:

Singapore Incorporation: Setting up companies and bank accounts in Singapore as a trade hub.
Strategic Partnerships: Finding the right partners and exploring new export destinations.
Growth Structuring: Building sustainable global growth through proper investment structures.
Real Success Stories: Case studies of Thai SMEs that have successfully gone global.

5 Key Strategies for Isan Entrepreneurs

During the panel discussion, Ms. Tanaporn outlined five game-changing strategies for local businesses:

Isan is Soft Power: The uniqueness of Isan its culture, way of life, and community roots is a powerful identity that attracts international markets.
Start with the Right Market: Expand to nearby, high-potential markets like Singapore and Malaysia first, targeting niche groups who appreciate Thai lifestyle products.
Storytelling & Design: Success isn't just about the product; it's about telling a compelling story through beautiful packaging and brand narrative.
Leverage Digital Tools: Utilize platforms like Shopee, Lazada, Amazon, TikTok, and Instagram to open doors to international sales.
Customize for the Audience: Tailor your offerings from language to user experience to match the specific needs of your target segment.

Your Partner from Day 1 - At Unique Prime, we assist businesses of all sizes, from small-scale SMEs to public companies. We understand that going global can be daunting.

"You don’t need to be big to go global you just need to be clear on your story, your audience, and your value."

As the founder, Ms. Tanaporn emphasizes that Unique Prime is your total solution. We stand by you from Day 1, acting not just as consultants, but as trusted partners who care like family.